E-marketing Master Essay Example | Topics and Well Written Essays - 3500 words

E-marketing Master - Essay Example On the other hand , following are some disadvantages of e-Marketing: lack of personal approach; dependability on technology; security, privacy issues ;maintenance costs due to a constantly evolving environment; higher transparency of pricing and increased price competition; and worldwide competition through globalization Perhaps nothing is more conducive to the success of a firm than the image that it conveys of itself to the public. The marketing activities of a company, because they act directly on the consumer, do most to shape this image and thus must be developed with great care. As marketing has become increasingly complex, a need has arisen for executives trained in the social sciences who also possess statistical, mathematical, and computer backgrounds. Marketing, since time immemorial, has pretty much been around. It has taken its form in one way or another, but it had always been there and forever it will be. Ordinarily, marketing is considered an activity or function performed by business firms. However, marketing can also be carried out by other organizations and even by individuals. Whenever you try to persuade somebody to buy something, you are performing a marketing activity. Broadly viewed, the essence of marketing is a transaction - an exchange. Marketing occurs any time one social unit strives to exchange something of value with another social unit. Thus, marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants ( Stanton, 1991). The methods of marketing have changed and improved. From the primitive method of barter, to use of currency, marketing has now become more sophisticated . This process is now called eMarketing. eMarketing is the "product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied E-marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous." eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. E-marketing involves marketing planning within the context of the e-business e-environment. So not surprisingly, the successful e-marketing plan is based on traditional marketing disciplines and planning techniques, adapted for the digital media environment and then mixed with new digital marketing communications